About

I'm Arif Ahmed — an ex-founder and operator based in Bengaluru, India. I build and sell technical products, and I write about go-to-market for early-stage B2B SaaS.

The short version

I bootstrapped ARmethod, an edtech business, to ₹1.4M in revenue — profitably. Along the way I raised ₹2.5M (~$30k) in non-dilutive government grant funding, and ran paid acquisition at roughly 6x ROAS. No venture money, no growth team — just a tight feedback loop between offer, channel, and margin.

I'm an Electronics & Telecommunication engineer by training, which means I'm comfortable with technical products and technical buyers. I think that combination — builder who can sell — is exactly what early-stage GTM needs.

What I write about

• GTM teardowns— how real B2B SaaS companies actually went to market, and what's copyable.
• 0→1 playbooks — finding the wedge, the first channel, and the motion that compounds.
• Build-in-public lessons— the unglamorous mechanics of revenue, written by someone who's carried the bag.

What I'm looking for

Open to GTM Engineer / Founding GTM / RevOps roles.I'm most useful at early-stage B2B SaaS startups with technical products, where someone needs to own the full go-to-market motion — messaging, channels, pipeline, and the systems that make it repeatable.