Inbound Concierge
Speed-to-lead as a full system: every inbound demo request is enriched, scored, deduped, routed, and offered a booking link in under 5 minutes — with SLA escalation if a rep stalls.
Inbound Concierge — speed-to-lead flow
Every inbound lead, enriched, scored, gated, routed, and SLA-timed in seconds.
Fire a lead and watch it travel the flow — then flip 'responds' vs 'stalls'.
Swipe to see the full pipeline →
Problem
Inbound demo requests arrive at all hours. Manual triage means a hot lead can sit for hours before a rep sees it — by which point they've booked a competitor. Without enrichment + scoring at the door, reps route by gut.
Who it's for
A SaaS team with real inbound volume (post-PMF, demand-gen running) but no 24/7 SDR desk and no expensive routing tool (LeanData/Chili Piper).
How it works
- Form webhook fires on every demo/pricing request.
- Enrich (Apollo) → score against the shared ICP → ICP gate suppresses junior/invalid leads.
- Route by territory / round-robin to the right pod; assign owner in HubSpot.
- Send a personalized Cal.com link (auto-book for A-tier).
- Start a 5-minute SLA timer; escalate to the pod lead via Slack if untouched.
Outcome
Within-SLA (automated) leads get a first touch in a median of ~2.6 minutes vs 24 hours for the manual/breached path.
Those leads convert to a booked meeting at 45.8% vs 17.9% — 2.6x better on the same lead population. That's the speed-to-lead lever, captured.
The ICP gate sends junior / invalid / D-tier inbounds to an autoresponder instead of burning a rep, so senior pods only see qualified, routed leads.
How it scales with paid data
- Add Cal.com teams round-robin and CRM-synced territory tables.
- Reuse P1's Clay enrichment table as one scoring source of truth.
- Add BotID / form-spam filtering before enrichment so you don't pay to enrich junk.