Signal-to-Sequence Engine
Turns free, public buying signals into prioritized, personalized outbound — so reps work the ~235 accounts with a live trigger instead of blasting all 500.
Signal-to-Sequence — live classifier
A raw feed item becomes a prioritized, personalized touch — watch it flow.
Pick a headline (or paste your own) and watch it travel the pipeline.
Swipe to see the full pipeline →
Problem
Spray-and-pray outbound is dead, but the intent data that powers good signal-based outbound (6sense, Bombora, ZoomInfo) costs five figures a year. Early-stage teams can't justify that and fall back to blasting.
Who it's for
A founder-led or 1–3 person SDR motion at a seed–Series B SaaS company that needs signal-based outbound but has no intent-data budget.
How it works
- Ingest free feeds: funding RSS, job boards, ProductHunt, GitHub.
- LLM classifies each item by signal type + relevance; junk is dropped at the door.
- Clay waterfall enriches the account and writes a signal-specific opener (AI-tells banned).
- Score priority = 0.7·fit + 0.3·signal strength, tiered A/B/C/D.
- Route A/B-tier to HubSpot, enroll in sequence, and feed the result into P5.
Outcome
67.8% of accounts (339/500) carry a live signal above the noise floor — the other 32% are suppressed, so reps never waste a touch on a no-trigger account.
Signal-triggered reply rate of 37.7% vs 31.8% for the cold control — a +19% relative uplift on the same ICP, from the same sender, with the only difference being a real signal in the opener.
Top-priority accounts are dominated by champion job-changes, relevant hiring, and funding rounds — exactly the highest-strength signals, by design.
How it scales with paid data
- Add paid intent (6sense/Bombora) as additional signal classes in the same taxonomy.
- Swap the enroll step to Smartlead/Instantly with mailbox rotation.
- Feed P5's refined ICP back into the priority weights (the closed loop).